Spritz: No Biggie, Just a New Way to Read

Remember when reading looked like that?

Credits: Morguefile

It has changed a lot over the last decades but hopefully books are still read by many, –let’s say most of the– people. There is always an ongoing debate between people using actual books and people reading them online/on their e-reader/on their phone or tablet. 

Today I’m introducing a new way to read, no less than that!! It might change your view on e-reading. This start-up, whose product was first released to the public in February 2014, is called Spritz. Funny name I must say, which is definitely the opposite of what the 3 co-founders look like (well they’re scientists…)! Anyway they invented a way to read A LOT faster, and without any training. 

How does it work? They make you read without moving your eyes! In their “redicle” they put one word at a time with one letter in red. This letter is the “Optimal Recognition Point”, usually in the middle of the word, which enables you to understand fast and easily the entire word. They start with a speed of 250 words per minute which is a little bit faster than the average speed of 220. But then you can go up to 1,000 words per minute (I’m definitely completely lost there but you can try). 

It’s simply amazing and impressive. And the good part is that you remember what you have read. But it’s true I am not sure I could read a long text with this. You can “pause” the scrolling text but it’s not quite the same thing as when you’re slowly loosing track of what you’re reading in a physical book. I mean your mind can decide to digress, your concentration to take a break. They you realize you’ve been thinking of something else and you go back a few lines earlier and start to read again. With Spritz you can less easily let yourself ramble. 

Though, this start-up might revolutionize our lives. It has already enabled Emails and SMS messages to be read using Spritz technology, but also digital books and news articles. Social media are next on the list. Here’s the link with all the applications using Spritz today: http://www.spritzinc.com/where-can-i-experience-spritz/

And here’s a video of how it works:

https://www.youtube.com/watch?v=1xxyDVBGHL8

The company's website: http://www.spritzinc.com/